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WestLotto Hopes To Get Lucky With BLE Technology
- Aug 04, 2016 -

WestLotto Hopes to Get Lucky With BLE Technology

German lottery operator Westdeutsche Lotterie (WestLotto) is piloting a Bluetooth Low Energy (BLE) beacon solution to attract consumers into 60 outlets at which they can buy lottery tickets. The system, provided by Berlin-based technology companySensorberg, delivers coupons and other location-based content to WestLotto app users, and then tracks whether those individuals enter stores and make purchases based on those offers.

The solution has been in place in the Cologne, Düsseldorf and Dortmund areas since April 2016, and WestLotto is reviewing data to identify how many people who had downloaded the app responded to its messages by entering a participating shop. The system also includes the use of QR codes to identify how many of those who entered a store actually redeemed offers at the point of sale, by scanning the offers' QR codes.

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