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Tegu Uses Smart Fixtures To Build Sales
- Jun 17, 2016 -

Tegu Uses Smart Fixtures to Build Sales

Tegu, a toy company headquartered in Honduras and the United States, is deploying ultrahigh-frequency (UHF) RFID-enabled fixtures for displaying and selling its magnetic and wooden building blocks on consignment. With RFID technology provided by Seeonic built into its fixtures, Tegu can account for its remote consignment inventory while ensuring that every participating store is adequately stocked. The result, according to the company, is that Tegu can now sell three times more stock-keeping units (SKUs) at those stores than it had been able to in the past.
Tegu was founded in 2007 by Chris and Will Haughey, a pair of brothers who wanted to launch a company that could have a positive social impact on Honduras (the company's name is derived from that country's capital, Tegucigalpa). Tegu's wooden and magnetic construction toys are typically sold at independent specialty shops. Such stores lack a large budget for purchasing inventory, and may thus offer only a limited number of products (on average, six to eight SKUs at a time). What's more, they may not always reorder products after those items are sold.

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