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RFID Spices Up Sales For Maille Mustard
- Nov 09, 2016 -

RFID Spices Up Sales for Maille Mustard

Maille, a purveyor of specialty mustards, is planning to launch an RFID-based solution at its stores in Paris and New York, enabling customers to digitally record their favorite products. The system has already been implemented at Maille's London location to allow patrons to use an RFID-tagged spoon to indicate the flavors of mustard they sampled and liked during their visit. Maille can present each patron with a record of those products he or she favored, and thereby create customer engagement that lasts after that individual leaves the store.
The system, designed by U.K.-based creative agency Mr. President, has been up and running at the Maille boutique, in London's Piccadilly Arcade, since May 2015. The dates of the deployments in Paris and New York have not yet been decided, says Laura Jordan-Bambach, a creative partner at Mr. President. (Maille did not respond to requests for comment.)

When shoppers visit the tasting counter at Maille's London boutique, they first help themselves to an RFID-tagged Discovery Spoon.

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