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RFID Brings Omnichannel To The Physical Store
- May 02, 2017 -

Italian footwear retailer Store of the Future (SOTF) opened its new Florence shop in September 2016, with an EPC ultrahigh-frequency (UHF) RFID-based system to bring more personalized service to customers as they try on shoes, while also enabling omnichannel sales. The solution, provided by systems integrator Temera, uses RFID technology from Keonn for smart fitting room technology and inventory management. Since the system was taken live, the retailer reports, the technology has helped define the store's image as a cutting-edge business, while also bringing visibility to its inventory.

Tommaso Andorlini, SOTF's owner, says the company's management team already had a background in omnichannel and e-commerce sales models and sought a way to make its product available on a more global level. That means not only enabling physical purchases at the store, but also allowing online shoppers access to products, as well as providing sales of goods to customers at the store, when those products are not stocked onsite.

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