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Lululemon's Use RFID To Manage Inventory
- May 31, 2016 -

Lululemon's use RFID to Manage Inventory

Global athletic apparel company lululemon reports that it has boosted its in-store revenue by deploying a radio frequency identification system at all of its stores to track its products' movements as they arrive at stores, are placed on display on the sales floor and are sold. The system has increased the company's inventory accuracy to 98 percent, says Jonathan Aitken, lululemon's RFID program director, which is one reason that the company's revenue is up, since its stores know what goods are available in the back room to be restocked on the sales floor and purchased. The company's ability to access RFID-based inventory data and choose to sell goods online or in store accounted for 8 percent of e-commerce revenue for the quarter, said Stuart Haselden, lululemon's CFO, during the firm's third-quarter investor call in December 2015.

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